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Free Shipping: Facts, Trade-offs and Alternatives

Regardless of what shipping strategy you adopted for the holiday shopping season, shipping remains a complicated and controversial topic year-round for e-commerce businesses. We provide tips for alternatives to free shipping.

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E-Commerce Site Optimization Primer: Set Up and Tips

In this article we cover all you need to know to optimize your e-commerce site, from meta tags to directory submissions.

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Q4 Online Sales: It Was the Best of Times, the Worst of Times

With fewer days from Thanksgiving to Christmas, shortened holiday season sees total spending down from last year despite last-minute shopping surge.

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eBay’s Large Merchant Services in Full Swing

As eBay alternatives start to gain traction with small-volume sellers, eBay introduces its Large Merchant Services. Now in its second week, we provide an inside look at the new service.

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Google Analytics: Advance Segmentation Strategies

Google Analytics guru Avinash Kaushik says interpreting aggregate data is a crime. He outlines how to take advantage of the new advanced segmentation feature to gain insight on your particular e-commerce business.

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