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Aspects Of Call Tracking Solutions That Help You Turn Leads Into Sales

Call tracking is most often used to get a precise overview of the Return On Investment of a business’s marketing campaigns, but there are a number of features of call tracking software that helps a business actually make a sale.  Here are some features of call tracking that can help you convert leads into sales:
•    Dynamic Call Routing: This can be activated so you can direct calls produced by selected campaigns to different departments.  This means that calls relevant to certain campaigns can be guided to the best department so they do not have to be redirected, givving a better customer experience to potential customers.
•    Call Whisper: This feature allows you to make short messages that can be played to the call handler before and/or after the phone call. You can customise this message and choose from a variety of call or visitor based information.  This means that the person handling the call will know which advertising campaign drove the caller to make the phone call, and if it was a search engine related campaign, the keyword that was used to find the website.  The person handling the call is then more prepared to handle the call suitably depending on the reason for the call.
•    Missed Call Alert Emails: A missed call alert email feature will record information on any missed calls then sends out an email to any person you want to inform them of the call that was missed, how to contact them, and the kind of marketing activity motivated them to call, enabling a member of staff to contact them in an educated manner.
•    Call Recording: This feature means you can record any phone calls made to the business so that you can monitor the handling of the call, identify any issues, and perform any training required.
If you want to get a complete picture of the Return On Investment of your advertising including your online to offline conversions and the origin of your telephone sales, call tracking services are a great piece of technology to assist you with this.  Call tracking has a number of applications though, and can also assist you convert leads into sales as well as monitoring the effectiveness of your marketing activity.