Arketi Group offers advice on how to effectively balance strong messaging with proper segmentation. Some tips for business-to-business technology companies to consider when exploring their messaging and positioning strategies are: Keep your organization’s message simple and value-driven, segment according to the high-level message to promote consistency and visibility & unite messaging and segmentation as part of one organizational strategy. For more information about balancing messaging and positioning, visit http://www.arketi.com/newsletter/newsletter0109.html to read January’s “Core”, Arketi’s monthly newsletter on best practices of business-to-business marketing.