A lot of focus has historically been on optimizing a single web site to look for a given search term on Google and different search engines. But, very few discussions lately have focused on the use of various keyword-specific landing pages to realize high search engine ranking for a given target search term. Because it turns out, making keyword-specific landing pages may actually be a abundant simpler method to achieve a first page listing on google without having to pay countess hours optimizing every page at intervals a site. In point of truth, you can use the landing page and sites created to market that landing page to dominate the links came back for your target search term.
To demonstrate the point, google the term “Expired Listing Leads.” Relying on the current spider schedule, at least four of the websites came within the search will be linked to the web site http://www.theredx.com/signup/4mysales.html which may be a specific landing page for the RedX expired listing lead service. Another example would be to google the term “prenatal vitamin chew” Overwhelmingly the came links purpose to the Bloom’en Nutrition prenatal vitamins.
Thus what are the steps to attain multiple links on the primary page of google? The two terms higher than are sensible examples, however let’s use the subsequent search term and process as an example.
First and foremost, select a search term that has a relatively massive amount of traffic, is a term routinely used by your target demographic, and does not have a important variety of competing pages. The instance that I have chosen to use is that the term Agents Online which is particular to the $64000 estate market. The term Agents On-line which receives regarding eleven,000 searches per month in step with google’s keyword tool and if you have a look at the pages came, most have a comparatively low page rank. As such, it ought to be pretty simple to outrank those pages with minimal work.
Once you have got found your target search term, register for a URL that has the exact phrase for that you’re optimizing. When selecting the URL, it is best to possess the precise term with no further words or characters and no spaces, hyphens or alternative characters within the page address.
Next, you simply create a 3 or additional paged landing web site that links to your home page. For this example, I have taken information from one amongst our existing assets sites, Real Estate Country and repurposed the text for the Agents On-line website.
As a result of the Agents On-line web site is an example of a method, I have kept the location pretty basic. It does link but to the RedX expired listing lead system described above. When using this method on your own web site, you should contemplate matching the planning and feel of your landing page to that of your target home site. Additionally, don’t forget to employ best practices for search engine optimization of the pages and associated text.
Now simply as a result of you’ve got a web site don’t expect that folks are just going to search out you. It is true that Google puts stress on the URL, but it additionally puts a high emphasis on links to your web site from different sources. With that in mind, you wish to contemplate making as several good backlinks as possible. In looking back to our Agents Online example, I created a squidoo lens focused on the term Agents Online and bookmarked the page on StumbleUpon and Del.icio.us. Next I registered a blog on Blogger for the term Real Estate Agents Online. We conjointly posted links to the Agents On-line page on a range of on-line social networks that serve our target demographic.
When creating the pages with the associated backlinks, you wish to recollect to submit those pages to completely different pinging sites to make it easier for the search engine spiders to search out your sites.
Basically, that’s it. If done properly, over a three or four week amount you should start seeing numerous sites linking to your home page pop up. It could take longer for your actual page to indicate up, and in some cases it could not work.
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