In fact, the situation is always the same when we grow up, the idea of possessing one of the popular and prosperous boutiques, hair salon or the barbershop takes the first place in our life because many want to become an affluent entrepreneur who would earn money thanks to the natural ability to control events and processes. You would like to owe a kind of small business, right? Or, maybe, your parents owe few franchises and you want to continue the family business. Anyways, it was a kind of the traditional “brick & mortar” business which for centuries stayed the most prosperous one among the other offices. Admittedly, being the business-keeper you have to consider many things such as payroll, insurance and employees’ quality of work. Interestingly, until the last 15 years, the Internet was not regarded at all as the source of making money and marketing itself. Even comparing the current situation, in fact, many business owners do not have the basic imagination how to start and want to market when the online business becomes the core point in some discussion.

The dot com bubble

Frankly speaking, I clearly remember the period with the world market in the late nineties when there was a kind of the mad rush to the World Wide Web caused by the bunch of the companies that dealt with the modern technologies. Surely, everyone was trying to get some profit from this big thing. Usually, these first companies were run firstly by the “super natural geeks” who were earning huge sums of money from their investors and later through this technique launched the other web companies. The point is that they were hitting the market which in reality does not excited and totally formed those days. The weirdest thing is that the majority of the households did not have the computer as their property. There were many such companies those days. But then something happened like a bubble burst and these firms had to get closed in order to save at least some money. However, some did survive.

Laptops, Google PPC

During many years the usage of computers was growing rapidly and all business owners continued to purchase this gadget to develop their business and I must admit that the computers ware becoming affordable not only online but also in many offline stores. However, the greatest focus of the marketers was made on the ability of portability, meaning that there was already the need for the portable computer, as business was developing and its requirements were growing as well. These days, actually, the laptops were getting smaller and smaller which was a kind of the laptop’s birthday and the most important era for the computers marketers.

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