Club Promoter Joe Porcaro says the sidewalk is still where it’s at!
By Raphael D Coccia
Icy fog mingles with warm breath as wads of trash blow like tumbleweeds down the lonely Main Street . Jopey Promotions Team is ready for there six-nights-a-week routine, which has them out sometimes until 7 a.m. On a recent weeknight, they wear knit gloves, to prevent paper cuts, and hoodie layered over hoodie, to keep them cozy.
How does someone end up passing out club flyers for a living, standing out in the cold, waiting for people to reject there offers over and over? Rochester Club Owners hire his design and marketing expertise to draw crowds during the clubs busiest time – the holidays!
Advertising flyers are one of the most effective marketing vehicles that one’s company can utilize to generate leads to increase sales. Whether you’re promoting a product or service, or an event, that one club flyer printing piece for example can definitely help you get the word out. With e-mail lists, websites, and mobile-phone text messaging, postcards are becoming a medium of the past, more reminiscent of the American Revolution than tech evolution. Who needs to hire a town crier to brave shivery temperatures, when an instant message will do? Major club-night promoters have in recent years relied just as much or more on e-mail blasts. E-mail-list management programs such as Mobile Storm and Topica make handing virtual flyers to thousands of people a breeze. Plus, with online promotion, club organizers tend to get a narrower, truly interested audience.
In fact, many marketers would argue that these pieces of paper, whether full color or printed on glossy stock can provide you with the result you expect – an increased turn out of revenue.
And not only is it an effective way to reach out to your target audience, your flyers are so cost effective that you will be able to save your budget as well as your time.
Porcaro still believe that flyers do work their magic when it comes to promoting your business to your target audience. Its effectiveness however, depends on the quality and value you provide in your print ad. And don’t forget too the importance of where you’re distributing them. Rochester Digital Printers
When you are able to get them in the hands of your target market, then your flyers will work their hardest to promote your business. Let’s face it, any type of print ad, be it brochures or posters, if they don’t go to where they should be will not be effective at all. The key is to hand them out to the right people, and not just to everybody that comes your way. The more you focus your distribution, the better it is for the right prospects to respond accordingly and take action on your message.
Porcaro says, one way to make sure that your nightclub flyers will come off the