More and more business owners recognize the value of having a corporate video for their company. Often, however, the steep cost of creating even a short video, puts obstacles in the way of realizing the dream. A short video clip of three minutes can easily run into the thousands of dollars, and that is often a sum that is beyond the reach of the small business owner.
Now, however, Winmax Video of California has come up with a solution that is helping many small business owners to make their very own corporate video, restaurant video or trade show video for the first time. With the Winmax video system, a business owner can make a professional video, and at the save time, cut costs by making his own narration, and supplying his own pictures and video clips, which Winmax will skillfully combine all the ingredients into a professional looking video.
Having a chance to personally write the company’s video script, is a great opportunity, for a creative business owner. At the same time, it is wise to take some time and plan before beginning to write. Taking a little time to consider the outcome, before plunging into the project, will result in a high quality script that will increase the value of the product.
While there are many general ideas that can improve the effectiveness of a video narrative, it is also important to realize that there is no one approaches to writing an effective script. Each of the different types might be called a narrative template. And once you decide on the type you want for your company, you can follow the guidelines and quickly produce an effective narration. This article will present an example of the subjective template.
The goal of the narrative in the subjective template is to create a positive image or impression of the company in the minds of the viewer. While the narrative might present facts, history, and praise about the company, the primary goal is the establishment of the subjective image.Watch the Containment Solutions video, on the Winmax Video website to see an example of the subjective template narration. (http://www.winmaxvideo.com/samples/csi/index.html)
The first impression you will probably have about this video relates to the background music. Since a subjective video is trying to create an effect, it will almost always have catchy or striking background music. In fact, a business owner, can suggest the background music he wants for his video, and Winmax will accommodate his request, incorporating the soundtrack into the video, and enlivening it with visual effect. In this case, the music is a rhythmic steely digitally produced rhythm suggesting steel, which is the major product that makes up the above ground containers. The music is punctuated by an occasional rhythmic chant of “common’ boy, common’ girl.” In the context of the video this suggests the chant of the factory workers, busily producing the containers. The chant harkens back to the work songs of the slaves on Southern plantations.
The key to creating a subjective template video is to decide ahead of time what the main effect will be, and what main impression it wil be conveying about your company. In the Container Solutions video, for example, the business wishes to convey a sense of the vital industry of the company, that goes into making their containers and distributing them nationwide. At the same time, the video has an additional depth in that the audio track conveys musically a sense of the products main ingredient, steel.
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Having decided on the effect, the writer can then select narrative or in this case only captions, that are consistent with creating that effect. The author of this video narrative also used another technique, which can be very effective in the subjective template. Since the whole purpose of the video will be to create a feeling and since feeling can often be imparted best through mere pictures and sound, the author presents most of the captions earlier on in the video, and mostly sound and video later on.
In addition to conveying the sense of the vital activity of the company, the narrative has added depth in that it tells the story of how Container Solutions, produces its containers and ships them nationwide. The captions are designed to feed the intellect with the essential information, so that feeling can take over. What are some of the basic facts that an effective video can use to enhance the feelings? “Industry leader,” “Over 40 year’s experience,” “packaged systems,” manufacturing facilities,” “the highest quality standards,” “an innovator,” environmentally conscious,” “strength and quality petroleum,” water tight,”"Double wall,” “unsurpassed performance,” “multiple compartments.” “H-20 load rated,” …”above ground steel fuel storage,”…”dependable, safe,” fire rated.” You’ll notice that the captions alternate between physical descriptions of the containers, and descriptions of the company and the container’s quality. Throughout, there is the evocation of strength, industry, consistent with the mostly steel product. The music enlivens the effect and conveys the image of an industry that literally “hums” with busy activity.
So to sum up, the subjective template, uses a predetermined central subjective impression that the company wishes to convey to the viewer. The narrative and or captions are chosen to enhance the emotional feeling to be conveyed by the video
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