What is craziness? Being crazy is being head over heels over something. Athletes go crazy training for that most coveted gold medal. But businessmen? They get crazy in winning the war for markets. Now the Internet has provided a way for businessmen to market their products at a crazy feverish pace. The face of the market is now online; online marketing is the name of the game. It’s crazier than the traditional way of making business. It’s head over heels crazy into marketing without rest and holidays, reaching out unstoppably towards desired clients.
What has gone crazy in the world of marketing is the emergence of online marketing. It has surpassed the old ways of doing business. It is a qualitative leap far surpassing the capabilities of traditional tri-media advertising.
Here are the reasons why:
First, is a global marketing technique. In traditional ways of marketing, you can only reach a certain geographical area, wherever you advertisements can really reach. Newspapers get distributed only to a limited area, radio can only go as far as the signals can reach, and television is limited to certain viewing area. The Internet has turned the whole world into a small global village where you can relate to everyone in cyberspace in real time.
Second, internet marketing is infinitely cheaper. Just a one inch paid ad in the local newspaper to be published for a few days costs a lot already. Just a few minutes air time in the radio would bear heavy on the pocket. One minute television advertising just for a day can already amount to thousands. But internet advertising is free!
Third, online marketing is interactive. This is really great news! You can put giant billboards of advertising on the highways but you will not get an inkling of how would-be clients would respond. The fact of the matter is, traditional tri-media advertising in a one-way communication street.
The businessman transmits the message, the public receives the message. That’s it. In internet marketing, you customers and would-be clients can interact directly to the owner of the business or website. You can actually chat online. In this way, you actually get the feel and pulse of your market. You can get instant feedback, organize surveys, get customer suggestions on how to improve your products and services, and most importantly establish rapport so you can build a loyal customer base. Once you accomplish this. Then your business will flourish for a lifetime and many generations after that. This is because internet marketing made all that possible.
Fourth, online business is home based. What is intelligently crazy about the whole thing is that you can own a multi-million dollar business and operate from inside your bedroom working in your pajamas. With the internet in hand, you can command your whole operations throughout the world, talk to people anywhere, and exert your presence globally. The world literally becomes your office in the comfort of your home. The greatest advantage with internet marketing is that you can compete with giant corporations website to website, leveling the playing field. The battle is inside cyberspace.