It was the managerial editor of Wired magazine, Chris Anderson, who first mentioned “The Extended Tail” in an article available in 2004. He was writing about 1 of the more important aspects of successful place promoting on the internet, one that Amazon.com used to turn itself into the top bookselling site on the Internet by offering a huge list of books and appealing to a extensive variety of alternative benefits.
If you plan a line on the chart to illustrate book advertising, from the figure one runaway success to titles that have sold only a single volume, what you will have is a very extended descending line. It is the long downward row that is referred to as the “long story”. This type of line can be plotted for any marketplace, not just books.
Although Amazon dominates a gigantic number of relatively narrow web position market sectors all along the long end of book sales, that doesn’t mean that Amazon has a control or that there is no opportunity for anyone else to build a profitable business program of their own using extended tail keywords that are targeted at only 1 or two position markets. Merely by learning to dominate one or 2 well-chosen niches, you will be able to establish yourself in a very comfortable position for doing business on the Internet.
A novice to Online promotion should not attempt to compete with the big boys at the peak of the tail where the competition for market share is fiercest and huge sums of cash are spent on dominating those markets. As an alternative, focus on an online market niche that is lower down and you will stand a way improved likelihood of dominating it.
So, how exactly should an Online marketing newbie go about discovering a niche and dominating it?
To begin with, identify something that interests you. Next narrow it down to specifics. A sharp focus is crucial for successful niche promotion. You are aiming to find a particular niche which is both tiny enough for you to stand a good likelihood of dominating, but sizeable enough for you to be able to earn adequate cash out of as the chief expert in the field.
Let’s suppose that are an enthusiastic fisherman. “Fishing” is a vast niche so you need to be more precise. Now “fly fishing” is an improvement but you still have to narrow it down to something much more specific such as “fly fishing tackle”. This would be your main niche. Ideally, try to employ the keyword phrase as the name of your website, i.e., flyfishingequipment.com or fly-fishing-equipment.com.
Using your online niche market website to set yourself up as a fly fishing equipment dealer might be a viable idea if you have time to deal with wholesale buying, packing and delivery and enquiries.
The big problem with this business model is that there is merely a fixed amount of goods which you can turnaround in a given time, so you will either have to stay small (that you can do by picking a tighter niche) or employ personnel to meet growing demand.
A further option would be to make your own information product. Through this you will have to do a large amount of research and writing before you see a profit. Nevertheless, when you have your information product up on your site you can sell it as regularly as you like without needing to handle stock or acquire on workers.
You may also like to find some appropriate affiliate programs to promote in order to get extra income on the back end. You will need to put in some marketing work to make your website the first port of call for people searching for “fly fishing equipment”. Once more, you are not trying to compete with the big dogs or sell to the whole world. Your aim is basically to attract a few hundred individuals to your online niche market website every week and work on changing them into faithful customers.
Check out these links for more information on a Work From Home Opportunity and Online Marketing
If you want to make online money right away, then go straight here: Take Paid Surveys