The travel and holiday industry is one of the fastest moving of all sectors. This is necessary because of the level of competition in the industry and the evolving travel tastes of consumers. A lot of companies are quickly finding that their practices are outdated and their potentially customers are going else ware because they are being reached quicker and other companies have more efficient methods of letting their customers know what is going on during every step of their booking. Lets take a closer look at what methods travel companies are now calling upon to communicate with their customers better
Email. You could argue that email has been around for quite a while now and is not a new form of communication. Yet there are still travel companies who do not use it to its full potential and instead still do most of their communication via phone or post. Those companies who have embraced this technology, such as oceania cruises, are using it to attract customers via newsletters etc, arrange travel bookings, deal with customer enquiries instantly, provide up to date information to customers on their booking and send out billing info to name a few.
Booking online. Even more companies are realising the potential of moving their booking systems online rather than forcing people to ring up or email they holiday requests. Consumers are also asking for more efficient, easier to use and quicker methods of booking sector, will soon struggle
Social media. You must of had your head in the sand if you’ve not caught all the talk about , are reaping the rewards by communicating with potential customers on their own level and in an informal setting. Twitter is set to be a big player in the industry as people can follow individual companies and get instant information on the latest offers they are providing that minute