The Guide to Search Engine Optimization for Staffing and Recruiting Firms
Would you like to drive more qualified prospects and candidates to your website? Follow the steps found in this guide: Staffing SEO
So why should you care about SEO?
• 53,280 — Approximate number of searches each month on Google for “Temporary Staffing”
• 220,000 — Approximate number of searches each month on Google for “Staffing Services” and “Staffing Agencies”
• 715,000 — Approximate number of searches each month on Google for “Employment Agency” and “Employment Agencies”
• 151,000,000 — Approximate number of searches each month on Google for “Jobs”
People are searching for the services you offer. This guide will help you develop a plan to ensure people find your site, before your competitor’s.
This guide covers the five main areas of SEO strategy:
1. Selecting the right keywords
2. Updating meta data, including:
Page Title Tags – In the top left corner of your web browser, you will see a page title. This tells both users and search engines the topic of a webpage. For most staffing firm websites, this is just the company name. However, you can update this to include keywords unique to your firm (but try to stay under a total of 8-9 words).
Keywords – This is where your list of keywords is placed. Be sure to rank this list in order of importance and keep it between 15-25 words. The search engine takes this list into account when reviewing your website.
Page Description – When your site appears in search rankings, this tells the search engine—and the person doing the search—what your site is about.
3. Building inbound links
The more respected websites that link to you, the higher your rankings will be. You can increase inbound links by making sure all outside job postings link back to your site, asking associations you belong to to link back to your website, and submitting staffing and workforce articles to free article directories.
4. Proper URL structure
In many cases, companies have their name in their URL, but it stops there. Your URL is a great place to use keywords and can help improve rankings.
A search engine friendly URL is logical and contains keywords. Also, some content management systems create long URL’s with strange characters that don’t add SEO value.
5. Creating great content
With search engines getting much smarter now, CONTENT IS KING. In order to rank high—and stay there—your site needs to have relevant and timely content. Oh, it also has to be written in a way that appeals to both the human reader—and the search engine.
KILLER COPY
for search engines and humans…
• Start with a strong headline. Tell the reader (and the search engine) what that particular webpage is about.
• Be conversational. Write copy that is easy to read.
• Stay focused. Write copy around the central theme of your webpage.
• Include keywords. Use language that users may use when searching for the services you offer. BUT, don’t overdo it. Avoid inserting keywords aimed at search engines that prove to be annoying or don’t make sense to your readers.
• Avoid duplication. Don’t use the same content page after page…try to make each page a little different.
• Create links. Include anchor text links in your copy that a user can click on to go to another place on your website (try to incorporate keywords into these links).
• Make updates…lots of them! Perhaps most importantly, make frequent updates to keep your content fresh and relevant for humans and search engines.
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