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Relaciones P?blicas: Ranking de Redes Sociales

time Posted November 30, 2007 * Comments(0)
Mi compa?ero de Edelman, Steve Rubel, mand? un mail sobre el ranking de las Redes Sociales m?s populares en EEUU que vio en Techcrunch.

Comentarios generales:
* MySpace sigue a la cabeza.
* Impresionante ascenso de Facebook duplicando los usuarios en un a?o partiendo de un n?mero de por s? bastante alto.
* Flickr tiene un crecimiento robusto y sostenido.
* Digg incrementa sus usuarios en un 280%, mientras que Linkedin lo hace en un 237%.
* Otras aplicaciones sobre las que oiremos pr?ximamente en el ?mbito hispano (por lo menos son nuevas para m?) ya tienen una base de usuarios bastante interesante en EEUU: webshots.com, freewebs.com, AIM Dashboard, Reunion.com.

A?n queda un periodo de adopci?n en el que se puede esperar un crecimiento de 2 y hasta 3 d?gitos en el n?mero de usuarios en distintas aplicaciones, pero una vez superado la lucha ser? por mantener y "robar" usuarios.

Lo que est? claro que las aplicaciones de primera generaci?n (web 1.0) han perdido esta batalla de antemano.

Abajo el ranking completo:

Rank de Redes Sociales (EEUU - Octubre 07)

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from b2bsee * Relaciones P?blicas - Blog de Octavio Isaac Rojas Ordu?a

Filed under: B2B, B2B News, Business |

No Call List phone line : No answer (Fond du Lac Reporter)

time Posted November 30, 2007 * Comments(0)
MADISON Some people frustrated with telemarketing calls found new frustration as they tried to make the calls...

from b2bsee * TelemarketingFAQ

Filed under: B2B, B2B News, Industry News, Newsfeeds |

Will Television Advertising Arrest Starbucks’ Slumber?

time Posted November 30, 2007 * Comments(0)

Coffee Beans: Starbucks and its brand

With sluggish trade and less-than-stellar recent stock market performance, Starbucks has recently announced that it would be starting its first ever television advertising campaign in the US.

This, in itself, doesn’t sound like a groundbreaking story – indeed, to institute a marketing blitz when business is slow appears, on the face of it, to be fairly conventional corporate behaviour. However, Starbucks has always tended to shun mainstream marketing methods, instead building its brand upon word-of-mouth and customer evangelism.

But will running a few more ads truly address the high-street giant’s current malaise? Jackie Huba at the Church of the Consumer doesn’t believe so. She instead points to Starbucks having strayed too far from its roots, the result being a diluted version of what made the brand great in the first place:

To save money, Starbucks has:

  • Switched from hand-pulled espresso shots to automatic espresso machines.
  • Eliminated the aroma of ground fresh coffee in stores in lieu of "flavor locked packaging."
  • Streamlined store designs; today, they lack the customized funky cool of yore.

To exploit new revenue sources, Starbucks has also:

  • Delved into movie producing.
  • Launched a record label.
  • Started selling shelf space for book promotions.

When you start dreaming of monetizing seats or places in line, you change the nature of what you once delivered.

Will a brand-building TV ad campaign make people visit stores more often? Probably not.

Starbucks is a beloved brand because of the quality of the store experience. Period. End of story.

And it’s not just marketers who agree with this assessment: Earlier this year, Starbucks chairman Howard Schultz admitted in a leaked internal memo that the company:

… had to make a series of decisions that, in retrospect, have lead to the watering down of the Starbucks experience, and, some might call the commoditization of our brand.

The lesson seems to be that where brands are concerned, re-emphasising the things that made you successful in the first place need not be a backwards step.

from b2bsee * The Market Research Blog

Filed under: Advertising Research, Branding |

Local News and Notes (Provo Daily Herald)

time Posted November 30, 2007 * Comments(0)
Corporate Giving Winger's of Spanish Fork donates $8,500 to employee with leukemia -- The employees of Winger's at Spanish Fork donated more than $8,500 in tips to Shawn Shepherd, a fellow worker who was recently diagnosed with leukemia. George...

from b2bsee * TelemarketingFAQ

Filed under: B2B, B2B News, Industry News, Newsfeeds |

Economy gets boost from jobs (The Longview News-Journal)

time Posted November 30, 2007 * Comments(0)
The expansion of a Longview telemarketing firm should provide a big boost to the local economy in coming...

from b2bsee * TelemarketingFAQ

Filed under: B2B, B2B News, Industry News, Newsfeeds |

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